 |
| Sponsors
|
 |
Members Online:
| Currently no members online. | 
You are an anonymous user. You can register for free by clicking here |
|
|
|
|
|
|
 |
|
|
|
|
|
| |
|
Park Associates released a study Tuesday which indicates six distinct gaming types where marketers have generally seen two. Beyond hardcore and causal, the study suggests a more refined nomenclature:
- Power Gamers: You know them by how they spend. 30 percent of the market exists because of them.
- Social Gamers: Like social drinkers, only with games.
- Leisure Gamers: Might spend a couple hours a day playing what the study calls “casual titles” that are “challenging.” Early adopters of new gaming services.
- Dormant Gamers: Also like complex and challenging games, but for some crazy reason are unwilling to sacrifice school, family or work to play them.
- Incidental Gamers: Play when they’re bored. Online, they’re bored for a good 20 hours each month.
- Occasional Gamers: The Sudoku crowd. Stick almost exclusively to puzzle, word and board games.
Yuaznhe (Michael) Cai, director of broadband and gaming for Parks Associates, explains, “If game companies insist on chasing the mythical hardcore and casual gamer segments, they will miss out on more than half of the market. The market is not black and white anymore, and game marketers need to understand these finer nuances.”
|
 | 
|
|
|
|
|
|
|
|
|
|
| |
|
| What kind of Gamer are you? | Log-in or register a new user account | 0 Comments |
|
| Comments are statements made by the person that posted them.
They do not necessarily represent the opinions of the site editor. |
|
|
